The white fermented glutinous rice of Jiangsu makes trade, mention 3 channel one river, that is familiar to the ear can the thing of detailed, alleged 3 channel one river, be double channel, soup channel, tall channel and foreign river.
By Jiangsu old canton looks before, one river belongs to 3 channel of area of shade of old the Huaihe River, later of Jiangsu administration area adjust, the put under austral the fill that soup channel is in connects cloud harbor, double channel and foreign river delimit new establish Su Qian of ground level city, shade of old the Huaihe River (install for the Huaihe River now) preserved job of tall channel wine only, before showing line of business of tall channel wine to be in ten years more line of business of wine of predestined relationship of renown this age.
At present one river is in 3 channel Jiangsu area still is holding sway, special among them foreign river, in roll out blue after classical series, pass effective resource conformity and brand promotion, already became the famous liquor company of domestic widely known now, its are wide tell to beg: " the man's feelings " Ceng Zui pours how many success, lofty sentiments manhood.
History of line of business of foreign river wine is long, traceable Sui Tang, flourishing with bright Qing Dynasty, ever wine of many selected royalty tribute, have ancient poetry cloud: Flavour occupies Jiang Huai the first, those who depict is foreign river yeast for making hard liquor. The liquor occupation standard with the earliest country presents as leading role with line of business of foreign river wine namely, line of business of wine of 5 grain fluid cooperates with, formulate country occupation standard of the first liquor. 8 name wine of selected 1979 China, with fluid of Maotai, 5 grain, a kind of spirit distilled in Fenyang, sword tribute of Na Chun, ancient well, direct old cellar or pit for storing things of city of wine, Lu becomes liquor industry celebrity jointly.
2005 Yang Tingdong advocate before politics ocean river, foreign river ever experienced a paragraph of gloomy bottleneck period, crop glides, benefit is reduced, the market is had rate drop for a time before going out 20, person of later period foreign river is decisive reform, invited professional professional handler, long to foreign river product line does it, brand of foreign river of new fixed position, with in high-grade wine appeals to for the product beg, appeal to for advertisement with the man's feelings beg, fixed position of target consumption group is in advanced and successful personage, roll out blue with a loud crash classical series, prepare Chinese medicine by roasting it in a pan thereby and red, fashionable whole nation.
Compare foreign river, other 3 channel are about low-key much. Earlier soup channel, also be little famous energy of life, just suffer the effect of system later, fail to seize an opportunity in market economy initial stage. Review line of business of soup channel wine, interior management efficiency is low, product line is too long, without the product market fixed position of real significance, as a result of economically think, join a company without professional handler, cause the disorder of the market, affected the development of the brand badly. Later period sells disturbance lets soup channel walk along trough thoroughly, even if carries fixed position in later " two-phase and " series is rolled out, also fail to redeem the situation that the enterprise declines up to now, let a person clutch wrist groan really.
Line of business of tall channel wine is in although system later period also undertook reform, also invited tall person to undertake effective conformity to market resource, but animal farm at the enterprise more renown " this age predestined relationship " the successional effect that affected a brand, even if locates in the brand later, advertisement makes great efforts on investment sufficient, fail to let a product after all too far, eye comes round to say, also can calculate local brand only.
Of line of business of double channel wine downfallen, have its history reason. Original product line does not grow double channel wine, smallish and keen-witted and capable model, because one of straight character are stable, do not have in very long time watch tall channel and soup channel in the eye, in those days series of double channel peony, in promotion of advertisement of high-end TV station, the product appeals to beg still also consider essence of life accurate, just do not know what reason, all along not lukewarm not fire. Roll out jewellery lane series again later, in fixed position tall, break politicly as a result of sales promotion in extending a process, do greatly buy send one, this is to break leg and foot oneself, and at the outset fixed position nots agree with badly, forfeited thereby future.
Liquor is belonged to fast easy bad news is tasted, pay attention to the construction of access, once the product locates, the essence of access and terminal is refined have to form quickly, in view of current and current cost rise ceaselessly, to access compressed changed degree to raise taller requirement again. So once liquor company is impolitic, the feedback of the market is rapid, also be merciless. Foreign river can succeed, depend on the wisdom of foreign river person, essence of life at management, long for prominent personage, be willing to part with or use is devoted, can have yield, this is iron rule.
