If be production of same home brewery, it is same a batch, the wine of same quality, medicinal powder wine sells 60 yuan a jin, bottled wine sells 180 yuan a jin, have this kind of appearance really. Not be to sell the home to make a mistake intentionally, also be commerce not quite con, not be market flicker more. Main the reason of 3 respects causes.
⒈ produces manufacturer to extend the measure of the market. What instantly liquor market executes is " produce and sale is separate " management mode, become known word says, manufacturer home straight canal makes wine, no matter sell wine, made wine sells an enterprise to sell by professional liquor. Not only such, with what kind of brand label, fill holds the liquor of what quality, even what taste, said to calculate by what sell wine, brewery is illuminated do even if, without power to make decisions. As to sell how many fund, more those who sell wine said to calculate.
Mode of this kind of sale, manufacturer counterpoises without market price, can defend oneself product factory price only, retain him share profit. For example cost 30 yuan a jin, factory price is top won't exceed 60 yuan a jin. As to sell 100, 300, 800 yuan a jin, sell the share that give to do not have the one relation that distribute fund with brewery more. This kind of case, brewery in inevitable heart lopsided, think I give you a few yuan this, you sell hundreds of, do not have my portion, too black. Want to just try then, strive for this giant market gain vacuum. The directest way, carry blame convention sale channel namely, it is besides normal sale plan, of small lot roll out characteristic product to the market with the kind that sells oneself. Basically be to come loose wine, group of potential to seeming consumption large family, consumption and possible sale channel. With medicinal powder the market that wine goes developing his.
The sale business of ⒉ liquor extends the shift of the market. Sale business and manufacturer home one but reach collaboration, had the forestall quality of the product. Same to extend the market, they also can develop new product to pack, the liquor of coequal quality, different pack, different price. They also meet those who use small lot come loose wine form, same wine, have pack sell 180 yuan a jin, do not take pack sell 60 yuan a jin only. This price difference can bring the drop in very big heart to consumer, can choose to come loose wine, and the meeting is impressive to this wine. This achieved the goal of distributors.
⒊ consumer decreases drink the effort of cost. All brewery, have a lot of vermicelli made from bean starch and acquaintance friend. They are understanding most to manufacturer product, obviously 60 yuan one jin can be bought medicinal powder wine, goofy ability goes spending 180 yuan to buy bottled. Pass respective relation resource then, buy directly medicinal powder wine. Brewery interest did not suffer lose, drink the person drew out injustice money less, sell wine also can open an eye to close a key point only, this thing is bad to be in charge of.
"Produce and sale is separate " the biggest drawback, depend on production and sale doing not have inevitable interest positive conjunction. Cannot make timely response to vicissitude of the market besides brewery, main still is the allocation of market gain, brewery does not have active right. To strive for this interest, large brewery group creates the sale company that has his, anyhow contends for, but still sufferring what major sells a business to restrict, strong do not rise. What those cannot build oneself to sell a company is medium small winery, can rely on those who be not convention to come loose only wine a kind of means, saying is to extend the market, it is essentially contend for interest of a market from sale business hand. Produce the small-sized manufacturer of pure food alcoholic drink currently especially, very much adopt traditional measure, oneself make the market, although difficulty is heavy, also be the thing that does not have method.
Final verdict is, medicinal powder what wine affirms is cheaper than bottled wine. As to how to buy, basis place is actual at that time circumstance, write one's own ticket.
