This question is very interesting really, the Mcdonald's with our hep place does meal, how can you follow landed couplet strung? Actually, mcdonald's is the company of a diversified economy, included accredit of self-supporting dining-room, brand and real estate to rent. The meal course of study with our hep place, its mode is: Self-supporting + platform, apparently look have two business, one is dining-room straight battalion, one is dining-room joins in. Because of our place bring into contact with basically is this industry, be familiar with by the world and Chinese place, the income with its giant backside we a lot of people are not clear.
The half income source of Mcdonald's still depends on real estate, whole meal course of study (include authorization) also took an in part. According to the data showed 2016: Real estate rents is the operation profit of 50% , brand accredit is occupied 40% , and the operation profit that self-supporting restaurant business has 10% only. Can see from this data, the landed profit of Mcdonald's took an in part, it is an all wool and a yard wide landed company really, but brand accredit profit also is not decimal eye, increase the profit of self-supporting dining-room, also took half income.
That is to say, the brand accredit of Mcdonald's, still basically be the brand of the meal course of study that point to, people joins in Mcdonald's also basically is developing this group to come. Accordingly, the real estate of Mcdonald's and meal profit are well_matched, saying her is landed company right, and say she is meal company right also. When this is about to see this company be registered at first, be with what the industry is given priority to, include scope of operations to be given priority to with what.
2005, the share price 2008 rises, the core that capital market discovers Mcdonald's is a real estate + brand company, its are landed company constitutionally. Can think Mcdonald's is a dye-in-the-wood landed company, the logic that is worth through appraise is adjusted, mcdonald's still basically relies on real estate to make money.
