The reason is very simple, tecent is occupational the intelligence of the user, tecent = is gregarious. Say like us Baidu is equal to a search, like electric business is equal to in A, mention Tecent, what we think of above all is its Qq and small letter, namely gregarious.
Be in early PC times, tecent has been gregarious overlord, the user gets online the first thing, basically hang Qq namely. And Qq the gregarious demand to satisfy an user, developed all sorts of crossing the system, version that crosses platform, the time of the smartphone is done not have in that, qq has edition of webpage edition, class of a place of strategic importance, 3g Wap edition, there still is literal edition in my impression even, the socialization of the user basically cannot leave Qq.
And arrived mobile Internet times, qq realized the diversion to small letter well again, make Tecent took the steamer ticket of mobile Internet. At present of the consequence of small letter big self-evident, basically everybody cannot leave it, because above bind the gregarious relation that decided everybody.
As to pay treasure, in the intelligence of the user, pay treasure = . If extortionary the intelligence that its pass gregarious and occupational user, difficulty is very great. Although pay treasure to include,had undertaken a lot of socialization try in A, pay treasure to also have social function at present, but still cannot the position of overlord of shake Tecent socialization. After all Tecent from found beginning begins to do socialization, develop through nearly 20 years, advantage of the person that its are entered first has turned to be changed completely into " leading sheep " advantage.